భగవన్నామం - భగవాన్ రమణ మహర్షి సూక్తి

Q: People give some names to God and say that the name is sacred and that repetitions of the name bestow merit on the individual. Can it be true?

Sri Ramana Maharshi :
Why not?
You bear a name to which you answer.
But your body was not born with that name written on it,
nor did it say to anyone that it bore such and such a name.
And yet a name is given to you and you answer to that name, because you have identified yourself with the name.
Therefore the name signified something and it is not a mere fiction. Similarly, God's name is effective.
Repetition of the name is remembrance of what it signifies.
Hence its merit.